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Science & The Supernatural: A Discussion of the World Around us - Based on Science with an Interest in the Supernatural ...
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PostPosted: 08 Jun 2017, 21:50 
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Tonight in NYC adidas unveiled its latest silhouette, the Adidas NMD R1 Pink Grey Womens. Featuring both a BOOST sole and a Primeknit upper, the sneaker combines adidas’s current flagship technology with styling cues from archival models such as the Micro Pacer, Rising Star and Boston Super, resulting in a shoe that’s at once futuristic and familiar. The debut colorway of the sneaker sticks to a clean black and white with hits of blue and red, though we’re sure to see many more renditions throughout 2016.

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“The Adidas NMD Primeknit Black And White is our most popular sneaker right now, over Yeezy Boosts and Ultra Boosts,” McPheters says. “I don’t have the exact numbers right now, but you can make a case that it’s the most popular sneaker in our store at the moment.”

There have been so many Adidas NMD R2 White Core Red Two Toned that it’s giving stores something to bank off of other than Air Jordans and the occasional Yeezy Boost on Saturdays. All hype has to eventually die, though, right? Many people, myself included, are somewhat shocked that consumers aren’t getting tired of the NMD at this point, but McPheters and Packer don’t see it that way. It may be a “post-hype” sneaker, where people are buying it because they genuinely want it, not just because of the status or resale opportunities it presents.

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That’s why the Adidas NMD Runner Core Black/white/blue, in such a short time, has become the sneaker that’s leading a charge for the footwear industry that’s slowly getting away from relying on reproduced, retro product. And it’s for the better. Maybe in a year’s time, the NMD will be passe, but don’t plan on that happening anytime soon. That’s because the shoe is connecting with the general consumer, much like Nike was able to do with the Flyknit Racer, not just the hardcore sneaker connoisseur. As Galway says, “With adidas, we have products that are on the best athletes in the world, but we still have a rich history. What I love about the brand is that they genuinely give me the freedom to play with that. A lot of what we’re doing with our performance products is influenced by the cultural connections and the innovations.”

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